Meet The Team
The team behind Heritage First is made up of qualified financial professionals who are passionate about helping individuals and families achieve their ideal retirements.
Don Lueke, CFP®, MBA
Owner | Investment Adviser Representative
For almost 30 years, Don has focused on building financial solutions that put the values, experiences and passions of his clients first. As a financial professional, he understands the dreams of his clients and their families aren’t just a number on a balance sheet — and they never will be.
To help his clients achieve their long- and short-term goals, Don prioritizes discovery, planning and sharing his clients’ vision for the future. By building his firm around these core tenets, Don is able to help clients craft plans that are designed to meet their most important goals and objectives for generations.
In addition to his experience in legacy planning and wealth strategies, Don believes it is important to add value through a purposeful discovery process, offering strategies to match clients’ goals, not his.
He graduated from Rockhurst University with a bachelor’s degree in finance/economics and an MBA.
Don and his wife, Debbie, are proud parents of seven children. Together, they enjoy traveling and spending time together as a family. Don is also actively involved in coaching and is a volunteer on many boards. He is a lifetime resident of Kansas City.
Eric GrayDirector of Operations
Eric Gray Financial Professional
Eric brings over 20 years of experience to Heritage First and is a licensed insurance professional.
While continuing to develop his craft, Eric has taken on many roles over his career in strategy development. In 2000, Eric managed a regional team for a very large national financial institution. In this role, he was able to design insurance, annuity, and other financial strategies. Today, Eric focuses his attention on business development and creating a positive experience for clients. With a cost-conscious mindset, he strives to find strategies that best meet the clients’ needs.
Eric brings a breadth of knowledge and experience to his role at Heritage First. A formative experience, early in his young adult life, was becoming an Eagle Scout. He resides in South Kansas City with his wife, Rachel, and their three sons, Tyler, Dylan and Ryan. Eric is very active in his parish and community. He also serves as the committee chairman of the Boy Scout troop where he received his Eagle award.
Eric was born and raised in Kansas City, Missouri, and attended Rockhurst High School. Eric enjoys playing golf, traveling and spending time at home with his family.
Ryan W. HurrAdvisor
Ryan W. Hurr Advisor
Ryan prides himself on pursuing goals and solutions to help clients and their families build confident financial futures. By focusing on the dreams of others, he is able to formulate strategies for his clients. He tailors solutions to each person’s specific goals, using traditional and modern financial planning methodologies, strategic partnerships and innovative technology.
His professional background in financial services includes extensive experience with federal student loans and student loan planning.
Ryan earned a bachelor’s degree from the University of Central Missouri in Warrensburg, Missouri, and an MBA from Lindenwood University in St. Charles, Missouri. Ryan lives in eastern Kansas City with his wife, Hannah, and their three children.
Eleanor Fischer Director of Client Experience
Eleanor Fischer Director of Client Experience
Eleanor’s mission at Heritage First is well-defined: to make every client feel truly valued at every step of their journey. She is driven by a desire to make a lasting impact on people’s lives.
Eleanor’s approach is grounded in operational excellence. Her work enhances communication and fosters continuity between clients and the internal team. She specializes in creating clear, consistent and reliable experiences, designing touchpoints that turn standard service into meaningful relationships.
Eleanor is a lifelong Kansas Citian and a 2020 graduate of Rockhurst University. In her free time, she enjoys traveling and spending quality time with her husband, Zach, and their son, Freddie.
STRATEGIC RELATIONSHIPS
As part of our commitment to offering comprehensive financial services, we have engaged with AE Wealth Management, an SEC Registered Investment Advisory (RIA) firm based in Topeka, Kansas. Founded in 2016, AE Wealth Management supports independent financial advisors like us with a dedicated team of more than 140 professionals specializing in operations, compliance, investment management and coaching.
AE Wealth Management manages over $50 billion in assets under management (AUM) as of May 2026. AE Wealth Management serves as a turnkey asset management platform, providing resources and support for delivering investment advisory services. By collaborating with AE Wealth, we are able to access a diverse range of products and services from industry professionals designed to help address the complexities of today’s financial landscape. This relationship enhances the strategies and guidance we can offer as we work together toward your financial goals.
Click to learn more about AE Wealth Management and how they help us support our clients.
AE Wealth Management, LLC (AEWM) is an SEC Registered Investment Adviser (RIA) located in Topeka, Kansas. Registration does not denote any level of skill or qualification. Heritage First is not an affiliate company of AE Wealth Management, LLC. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.
This information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. None of the information contained herein shall constitute an offer to sell or solicit any offer to buy a security or insurance product.
Ready to Connect?
Reach out to our team today to schedule a meeting or register to attend a webinar.
